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Branding Laboratory
Targeting needs
Companies don’t come up with a request like: ‘We need branding’. They say: ‘We need a logo / identity.’ But after a couple of interviews about the plans and development of the company, it becomes obvious that the request is broader than just the development of the logo.
UNDERSTAND THE IDENTITY
Identity is more than just a logo. It is important, but not sufficient to express the identity of a company or product. In a well-formed brand, the logo is only a part of the visual identity.
Research & Analysis
While researching, we analyze the market, audience and competitors. In this case we understand what points of differentiation the brand may have. We turn business goals and rational benefits of a product into an emotional sphere and imaginative metaphors.
Implementation & Progress
We don’t abandon the brand without support. It isn’t our situation like ‘Dear client, here’s a brand book for you — well… good bye.’ We help with implementation and provide a method that is easy to put into practice.
Disclaimer or something like that
We don’t work with weapons manufacturers, online casinos and meat-processing factories. We’ll hardly find a common ground if you need our services.
LOOK
Look to
the future
We approach the development of the brand as a system, we don’t make up synthetic legends, but we help to understand your identity and create the direction of development.
SENSE
different kinds of communication
To keep a brand sustainable, it is important to deal with four communication media: visual, verbal, sensual and interactive.
THINK
THINK WAY AHEAD
To be a strong brand means considering business chances. That is why our design service begins with questions about business goals, product immersion and research.
FORM
Let’s talk about
business
We adjust the form and content to the plan. We help to find something that will make out the brand from competitors.